Table of Contents
1. Executive Summary
Road to Seoul (RTS) is a startup discovery program designed to identify Web3 builders and early-stage startups across the world and connect them to global stages.The core value of RTS sponsorship can be summarized in three points:
Access multi-regional builder communities through a single program Brand exposure through a unified storyline and centralized content pipeline High operational efficiency backed by Ludium infrastructure and execution experience
RTS is not an experimental new program. It is a reconstruction of the proven โRoad to Globalโ series and portal infrastructure, this time built around Seoul and startup discovery.
Previous โRoad to Globalโ Programs
2. Buidl Asia 2026
Buidl Asia is one of the conferences that gathers the largest number of Web3 builders, communities, and investors in the shortest time.
2024 | BUIDL Asia 2024 (ETH Seoul 2024, SheFi Summit) | 46 side events |
2025 | BUIDL Asia 2025 (BUIDL Week ์ผ๋ถ) | 400+ pre-registrations for the two-day conference |
Starting from its first edition in 2018, the BUIDL series has attracted 1,000+ participants and 400+ developers, growing into a global magnet where thousands of builders, founders, and investors gather in Seoul annually.
The Stage of RTS
RTS is designed as a discovery layer that determines which teams actually get on stage, not just visit or network.
Selected teams are placed on a global stage to validate their products.
3. What is RTS?
Program Definition
Road to Seoul (RTS) is defined as:
A startup discovery program that finds early-stage Web3 builders globally and connects them to on-site programs in Seoul and onward to global stages.
RTS is not simply a pitch event; it is a full pipeline:
Discovery โ Selection โ Preparation โ Seoul Showcase โ Post-Program Matching
Rather than running region-specific programs separately, sponsors gain access to one filtered global pool of builders through a single program.
4. RTS Program Structure
The RTS program unfolds over six stages (five in the diagram):
Full Flow
1.
Global Call & Community Outreach
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(Prep)
Poster & video distribution, ambassador-driven promotion
2.
Online Application & Selection
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(Prep ~ Week 2)
Screening based on profile book
3.
Remote Mentoring & Preparation
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(Week 2~4)
Orientation, stack workshops, architecture/GTM refinement
4.
On-Site Showcase & Competition
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(Onsite)
Pitches, VC meetings, networking, content capture
5.
Post-Program Matching
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(Onsite~)
Deal rooms, sponsor/VC follow-ups, PoCs, pilots, investment dialogues
Multi-Region Builder Community
RTS operates on Ludiumโs portal ecosystem:
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Covers 12+ countries and 18+ builder community nodes
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Total community reach: ~240K builders
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Strong track record of repeated programs, consistent outcomes, and alliance reinforcement
Platform | Followers | Average Reach Rate | Estimated Reach |
Global Communities (X/Telegram/Discord/Linkedin) | 80K | 15~30 % | 12K ~ 24 K / Content |
YouTube Partner Channels | 10K | 5~12% | 0.5K ~ 1.2K / Content |
Email List / Direct Websites | 150K+ | 25~40% | 30K ~ 60K / Content |
Total | 240K+ | AVG 15 ~ 28 % | 42.5 ~ 85K / Content |
โฒ Community Alliance Content Distribution Scale
Region | Program | Participants | Engagement |
Seoul | Networking Session | 107 | ~40% |
Korea (nationwide) | Ideathon | 298 | ~20% |
India | Ideathon | 123 | ~35% |
Vietnam | Ideathon | 37 | ~45% |
Total / Average | 4 official programs | 5653 | Average ~30% |
โฒ Example Participation Rates from the Previous Community Alliance Program (Multi-Region Simultaneous Program)
Sponsors only need to define:
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Desired builder types
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Sponsor message and goals
RTS + BAS alliance distributes these across all regions in their own languages and channels.
Community Alliance Directory
5. Why RTS Sponsorship?
RTS sponsorship delivers differentiated value across three dimensions when running a global program across multiple regions.
1.
Enter multiple countries and communities simultaneously with a single sponsorship2.
A structure where sponsor messaging is widely amplified through a unified storyline3.
Proven execution history and continuous engagement with multi-region builder communitiesPowerful Amplification
๐ซฃ Surprisingly, buildersโ information channels are narrow, limited, and easily fatigued.
Across the BAS network, there is currently a builder community of approximately 240K. This means the sponsor message is not blasted through a single channel, but rather:โข
distributed across builder communities in multiple regions
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shared repeatedly and in various content formats
Overwhelming Convenience
From the sponsorโs perspective, the most burdensome factor is operational complexity. More than 12 countries and over 18 builder community nodes With just one sponsorship,โข
everything is operated through a single briefing and a single point of contact.
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A turnkey solution that allows you to run the entire campaign with minimal internal resources.
Reliable Execution
A one-off marketing campaign cannot bring you real builders. A concrete pool of teams with high potential to onboard onto your chain or product Through trust-based introductions rather than fleeting exposure, you gain:โข
a long-term global builder network and pipeline that does not end after one season
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and significantly reduced execution risk and internal workload
6. RTS Sponsorship Structure
Each tierโs included modules and benefits can be customized to fit your goals, budget, and target builder profile.
Media Pack: $6K (USD)
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Video assets: 3+
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Card / thread / text assets: 3+
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Global call poster (with naming): 1
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Alliance channel placements (240K network): 5+
Structure | Description |
Inclusions
(Base Package) | - 3+ video assets such as introduction, snapshots, and clips
- 3+ card/thread/text assets such as Quote Cards, BAS House Reveal, Live Recap, AAR, etc.
- Main poster for the global call + Program Naming exposure
- Distribution across alliance channels (240K): minimum 5 placements |
+ Optional
Add-ons | - Additional Tech Story Case Study Article (1 piece)
- Additional Behind-the-Scene Thread (1 piece) |
Key Outcomes | - Sponsor logo and messaging integrated into multiple official content formats
- Wide multi-regional exposure through the BAS Alliance network |
View Media Pack Details Growth Pack: $10K (USD)
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Includes Media Pack
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Builder/Team data (Profile Book): 1
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Community & recruiting (Global Scouting + Local Ambassador): 1 set
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Online sessions (Meetup, Tech WS, Integration, GTM, Pre-VC): 5+
Structure | Description |
Inclusions
(Base Package) | - Includes Media Pack
- Builder/Team Data: 1 Profile Book
- Community & Recruiting: RTS Global Scouting + 1 Local Ambassador
- Online Sessions: At least 5 sessions such as Builder Meetup, Tech Workshop, Integration, GTM, Pre-VC, etc. |
+ Optional
Add-ons | - Optional advanced sessions: At least 2 additional sessions such as Pitch & Narrative Lab, Builder Assessment Challenge, Onchain Adoption Sprint
- Option to include 1 RTS Deal Deck Archive |
Key Outcomes | - The goal is to build a team discovery pipeline that gathers builders and startups across multiple regions and enables real engagement with selected teams. |
View Growth Pack Details Core Pack: $20K (USD)
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Includes Media Pack + Growth Pack
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Naming rights (โ[Sponsor] x RTS Programโ): 1
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Content (Founders Snapshot Series + BAS Hacker House Reveal): 2
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VC integration (Pre-VC Preview Day + VC Office Hours + summary sheet): 3
Structure | Description |
Inclusions
(Base Package) | - Includes Media Pack + Growth Pack
- Naming rights: Use of the official title โ[Sponsor] x RTS Programโ
- Content: 1 set of Founders Snapshot Series, 1 BAS Hacker House Reveal piece (distributed through the alliance)
- VC Integration: 1 Pre-VC Preview Day, 1 VC Office Hours session (including 1 summary sheet of team-specific comments) |
+ Optional
Add-ons | - Full incubation/research/branding modules such as PoC Design Studio, PMF & KPI Clinic, User Research Lab (Korea), and House Naming Sponsorship |
Key Outcomes | - Beyond branding and pipeline creation, the objective is to cultivate teams that actually start building on the sponsorโs stackโsupporting them through the earliest stages of incubation. |
View Core Pack Details7. About BAS & Ludium
BAS (Blockchain Alliance Syndicate)
A global builder community program brand running on Ludiumโs infrastructure.
Ludium
Ludium is an infrastructure and operations team that has designed and executed Web3 builder programs.
8. Track Record (Proof of Execution)
RTS is not an entirely new initiative, it is a track designed based on Ludiumโs repeated execution of โRoad to Globalโ programs and chain-specific ecosystem programs.
Road to Global Programs
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Road to Bangkok(+ REDACTED) / Dubai (2024)
Watch Video
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Operated and validated in a multi-region environment by connecting with local communities and events.
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Road to Seoul (2025)
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A startup and builder discovery track centered around Seoul
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Online recruitment and selection followed by an on-site showcase in Seoul
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Road to Buenos Aires (2025)
Watch Video
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A global startup discovery program
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Operated in collaboration with DoraHacks
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Selected 12 projects from worldwide applicants, advancing them to the on-site program in Buenos Aires and even to the Startup World Cup stage
Chain-Specific Ecosystem Programs
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Creditcoin Advocate & Moonshot Universe
Watch Video
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An integrated program designed for a specific chain ecosystem, encompassing builder programs, content production, and community activation
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Executes multiple formats within a single funnel, including online sessions, technical content, reports, building tracks, and hackathons
Highlighted Projects from the Road to Series
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Encrypto Trade
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Selected for AllianceDAO incubator, developing Jupitar Private Payment Stack
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Conut
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Winner of Educhain Season 2 Hackathon and selected for OC-I incubator
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Launched $CONUT token and listed on exchanges
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Selected for CoreDAO Cohort
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Preparing for mainnet product launch
Through these initiatives, Ludium has demonstrated its capability not just in running hackathons or one-off events,
but in designing chain-specific programs that create sustained engagement and meaningful outcomes.
9. Next Steps
If you would like to discuss RTS sponsorship in more detail, we can proceed in the following order:
1. Online Calls (1โ3 rounds) | 2. Customized Package Proposal | 3. Program & Campaign Kickoff |
- Share your goals, budget range, and target builder segments | - A customized sponsorship package will be delivered within 3โ5 days based on the call discussions | - Set up communication channels and finalize guidelines |
- Understand the current status and priorities of your chain/product | - Finalize the proposal | - Begin RTS calls and content production |
Contact
For inquiries regarding RTS sponsorship, please contact us at:
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Contact Person: Agwn
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Email: contact@ludium.world
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Telegram: @Ludium_agwn